Services

In our work blending foresight, strategy, innovation, and design, we utilize our understanding of an aging population to help you tackle the challenges and opportunities it presents.

We explore possible futures to anticipate risks, identify opportunities, and improve how you plan ahead. Foresight is about looking closely at our world and imagining what might happen down the road. To do so, we keep an eye on signals of changes, trends, and new ideas to imagine different scenarios that can lead us to a different world.

We use those insights to uncover strategic considerations, anticipate roadblocks, and work towards actionable strategies with concrete value propositions. Strategies that will mitigate risks and focus your innovative efforts towards realizing your desired future, which we can help realize by adopting a design driven innovation approach.

The key to making big changes is in how we are able to imagine the future. If we change our view of what's ahead, it can inspire people to act differently right now. By encouraging this forward-thinking mindset, we give everyone the power to overcome problems in a smarter, more lasting way, leading us all toward a better future. In other words we help you become more proactive, adaptable, and successful in navigating the uncertain future impact of an ageing population.

© Puddingproof - Framework 'Eyeing the future'

Foresight

  • We systematically scan for signals of change and identify key trends, analyzing past and current contexts to understand the implications for the future.
  • We develop detailed scenarios to explore various future possibilities, challenging short-term thinking and fostering a long-term mindset.
  • We utilize backcasting techniques to define desired future outcomes, creating strategic plans and solutions to manage risks and navigate industry shifts effectively.
Futures Cone - Adapted from Joseph Voros

Strategy

  • We map your ambitions and considerations, gaining deep insights into your organization and market needs to develop a future-oriented strategy.
  • We support the delivery and integration of your strategy across your organization.
  • We help you articulate and communicate the strategy in a clear and compelling manner, ensuring all stakeholders understand and are engaged with the strategic vision.
Strategy - Future market needs

Innovation by design

  • We use design principles and methodologies to drive innovation and create value, overseeing portfolios, programs, and projects to ensure tangible results and maximize the benefits of your innovations.
  • We design services and adopt innovative products and technologies to meet the unique needs of older individuals, helping them and you thrive in a longevity society.
  • We conduct thorough user research to help you develop products and services that enhance the daily lives of older individuals, with a core focus on understanding their needs and pain points.
© Puddingproof - Innovation framework