Identity
Puddingproof is a future-driven innovation firm. We want to design a better world for an ageing population by helping organizations, businesses, and governments prepare for the challenges and opportunities that come with longevity.
In a world characterized by volatility, uncertainty, and change, one thing is certain: our population is ageing. This demographic shift is not just a statistic; it's a force reshaping every aspect of society, from healthcare to technology, finance to urban planning. For years, it's been seen as a looming future threat. But what if longer lives could actually fuel growth?
We specialize in navigating the complexities of an ageing society. Our approach is grounded in foresight, strategy, and innovation. Collaborating closely with our clients, we explore potential futures, develop actionable strategies that align with these futures, and create an innovation framework that empowers you to take the necessary steps to make your preferred future more likely.
Whether it's restructuring your business model for longevity, navigating the evolving landscape of work, pioneering innovative products, or designing services and technologies tailored to older demographics, our goal is to empower you to thrive in an aging society.
Vision
Our vision is to become the trusted partner of organizations, businesses, and governments in designing futures, strategies, innovations, and services that enhance the lives of older adults while benefiting society as a whole.
We aspire to create a world where we can celebrate longevity, where we actively contribute to reshaping the global conversation on aging ensuring that every individual, regardless of age, is valued and included.
Mission
Through collaborative partnerships we want to:
- Empowering our clients to navigate and thrive through the challenges and opportunities of longevity.
- Help create a brighter society for an aging demographic.
- Combat short-sightedness by focusing on future horizons, using actionable strategies and intentional innovation.
Just like the saying goes, "the proof is in the pudding," our commitment lies in delivering tangible results.
