Identity

Puddingproof is a future-driven innovation firm. We help governments, businesses, and organizations prepare for what’s ahead by blending foresight, strategy, and innovation.

We believe the future is not a fixed point but an ongoing process. By embracing complexity and challenging short-term thinking, we empower our clients to develop a compelling vision, make informed decisions, and create strategies that shape the future.

Vision

The future is not a fixed destination but an ongoing process of change and possibility. We believe that having a compelling vision of what lies ahead inspires people to take action today. Our vision is a world where forward-thinking and adaptability come naturally.

© Nas-Raddine Touhami

Mission

We are a trusted partner for governments, businesses, and organizations in shaping their desired future through actionable strategies and innovations that have a tangible impact. By exploring possibilities and embracing uncertainty, we help our clients take control of what’s next and make the future work for them.

Just like the saying goes, "the proof is in the pudding," our commitment lies in delivering tangible results.

Meet the team

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Bryan Lemeer
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Tim van de Geijn